So I built a simple set of effects that would be used on one page of bullet points. Since it was just a bunch of bullet points with bland text, there wasn't much reason to go crazy with effects. We tried to match the way the motion graphics look so that they would look similar to what people are already used to seeing in the bank’s other marketing materials. The template we created in the Essential Graphics panel in After Effects for this bank lobby loop video This was actually styled after some other graphics that one of my colleagues had created for them that were still graphics for brochures and posters and the like.įigure 1. And then there's text that changes under those three points with the blue checkmarks also shown in Figure 1. Those are the kinds of things the bank wanted to promote to help people know all the tools that they have at their disposal as customers of that bank.īasically, we created a template, which is going to be background video or a still that's just going to pan, and then there's a main heading, which is Bullet Point 1, as you can see in Figure 1 (below). Basically, it's a very generic video that's going to display on monitors in lobbies in their different locations around the state, consisting of information about a lot of the different things that are offered to people that bank with them-for example, mobile banking, their mobile app, and online banking through their website. The Projectįor this project, I was asked to create a lobby loop video for a bank chain. And I really saw how much it could improve my workflow. I was hesitant to start using it initially, because I didn't like the idea of everything being tied even more so into this single ecosystem, but the more I used it-such as on the project I’ll discuss in this article, which was an actual project I did for a client-I found it was just invaluable. It's a really powerful panel that you may not be taking advantage of. Adobe Stock has made a lot of strides in both still images, video all the way up to 4K, and now motion graphics templates. Those are available now through Adobe Stock, which Adobe has really been pushing heavily. This is a great feature that they introduced last year, but recent updates have added new features, including the ability to download and install either paid or free motion graphics templates. In this tutorial, I’ll show you how to use the Essential Graphics panel that is now built into Adobe After Effects and Premiere Pro.

Essential graphics premiere pro